Case story: In connection with my assignments at the Bejing 2008 Summer Olympics I met the man who devoted his life to clean sports and fair play. It was a personal game changer. Reading the book about his fachinating endevours led to my question: – Who is making the film about your story? Nobody, was the answer.
So, it just had to be done. We fixed a team and we produced it during 2009-2012.
Creating the sculpture Et Purus
Creating the 80-year gift and global symbol for pure health and clean sport, to honor Professor Ljungqvist's life long crusade for athlete's health and the fundament of sports – fair play.
After following Professor Ljungqvist's foot steps around the world for a some years it was inevitable – I simply had to help develop the most respected brand name for clean sport on the planet – Arne Ljungqvist. His legacy has to be saved and developed for the generations to come. The dangers of doping has to be delt with, within sports and within the public society.
Establishing the foundation
Initiating the establishment of a independent foundation in Professor Arne Ljungqvist's name in connection with the celebration of his 80th birthday.
Producing the 80 year birthday reception
Producing the 80th birthday reception event at Stockholm Waterfront Congress Centre with support from the Swedish Sports Confederation.
Co-producing the symposium
Co-producing the foundation's first symposium: "Doping as a public health issue" held in Stockholm 2012 where "The Big Five" met for the first time on the subject: The International Olympic Committee, World Anti Doping Agency, WHO, INTERPOL and UNESCO. The symposium was held in Stockholm at The Karolinska Institutet.
The sculpture and symbol did develop from a gift of honor into a tool for change. By inviting the public society, private sector and world of sports to unite againts doping, sharing the same symbol is a strong statement. Such initiative can only be done by an independent entity and Professor Ljungqvist's reputation and brand is the only player on the planet to hold that position. So there we are: Read More
Creating a movement – Pure For Sure
Creating a new global movement for, by and with the young generations. They are the ones most threatened by the spread of doping substances, but also the ones that can actually "make the change happen". Their participation and their energy has to be canalized in a positive manner in order to build trust for the message.
The movement is based on online education programs, attitude activities, online participation, sharing social responsibilities and leadership training.
Using the symbolism from the Et Purus sculpture – pointing out the inner body fingerprint, "I am pure for sure" – connects the movement symbol with the conveyed message by the finger-and-ring-sculpture "Et Purus". Read more. Website: www.pureforsure.com