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Arla Foods: Golden Cow Award

Start: 2003

Case story: Arla Foods established Guldkon (Golden Cow Award) in 2000, traditionally given to Swedish milk farmers alone. We were asked to help Arla Food develop the award into a a broader span of nominees and into more categories. It ended up in five new categories: Hotel breakfast, schools lunches, environmental achievements, grocery stores and fast food outlets.

The generic ad for all five categories.

Best Hotel Breakfast

Best School Lunch

Best Environmental Achievement

Best Grocery Store

Best Fast Food Outlet


Logo: Arla Foods

New concept: Arla Foods and Bertoft

Idea, design and copy: Bertoft

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