Helping others making global sense.
Expressed in terms of services I deliver creative communication and strategic brand management.
All of it with a strict focus on social, human and environmental sustainability. And all of it based upon global perspectives.
Why? Because making sense is not good enough any longer – you and your business have to make global sense.
Ever heard of Tom's Shoes? Buy a pair and Tom will give a pair for free to someone in need of shoes. Same with blankets and reading glasses. His business idea is created around that simple idea – one for one – and his business is sky rocketing. Why? Because they are the best quality, or the cheapest shoes, blankets and glasses on the market? Nope.
The big shift is rolling in
When the world leaders sat down in New York to sign the 2030 Global Sustainable Development Goals in 2015, they were serious about it. They dreamed BIG and they signed a to-do-list for humanity, covering serious social, human and environmental issues. The list will effect all of us. In fact it has already started and we will experience changes faster than what we could imagine just a year ago.
You and your business are included in that list and dream. Your clients are as well. They will realize that sooner or later. They will ask new questions and raise new demands which you better prepare yourself for, already today.
How to deal with the big shift
I believe that any business, idea, project or organization with an ambition to survive in 3-5 years, will already now have to prioritize as follows:
1) Make up your mind
2) Make global sense
3) Make money and invest them in number 2
People will turn their backs to those who do not contribute to the big shift at all. Believe me.
You can chose to look upon this as a problem, but as always there are an infinite number of great opportunities waiting ahead. Everything can be refined into something better if only we think harder and focus on longterm scenarios...and implement global sense into the DNA of your idea, project or business.
For little Nemo and our grandkids
The services I offer are still somehow difficult to sell and still somewhat difficult to buy. But quite easy to agree upon when sharing the vision of a better world for little Nemo and our grandkids. Right? These are reasons enough for me to keep on trying harder.
Ever heard of a recycle-insurance? We developed the branding strategy and launch campaign for the world's first one. Some 15 years ago. It still makes sense. More.