Case story: Back in 2003 the branding issue was to create a name and phenomenon carrying a new entertainment concept – with the game of boule as the main ingredient, combined with a bar and restaurant.
We established the name Boulebar and a logo was designed:
The name is still Boulebar and the concept has grown into a multi million business in Stockholm, Gothenburg and Malmoe.
The concept has proven to be successful enough to expand into an outreach plan with Boulebars in Scandinavia and Europe.
A new step
In 2013 Boulebar was completely re-designed and updated with a new well tuned french concept (developed by Stylt-Trampoli).
The classical copy-campaign in the Stockholm Subway. During the years 2007-2013 a unique dialog model was developed with the audience in the Stockholm subway via regularly posted signs with copy-based messages in Swedish – here represented by the first "almost-English" one...