Boulebar
Client: 2003-2013
Case story: Back in 2003 the branding issue was to create a name and phenomenon carrying a new entertainment concept – with the game of boule as the main ingredient, combined with a bar and restaurant. We established the name Boulebar and a logo was designed:
The name is still Boulebar and the concept has grown into a multi million business in Stockholm, Gothenburg and Malmoe. The concept has proven to be successful enough to expand into an outreach plan with Boulebars in Scandinavia and Europe.
Looking back
The classical copy-campaign in the Stockholm Subway. During the years 2007-2013 a unique dialog model was developed with the audience in the Stockholm subway via regularly posted signs with copy-based messages in Swedish – here represented by the first "almost-English" one...
A new step
In 2013, Boulebar was completely redesigned and updated with a new well-tuned concept developed by the architecture/design agency Stylt-Trampolin. I didn't appreciate their "need" to change the (my) logo, but I admire them for their consistent work with the strategy to go all in for "a French square" with a total remake of the interior and exterior design, and all graphic packaging connected to that idea. Well done!