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The future is so bright,

you gotta wear shades.

Start: 2010

Case story: Bright Potential AB is a coaching consultant agency – focusing on personal development and career development. We created the name and branding concept: Bright potential – The future is so bright you gotta wear shades.


The line "The future is so bright you gotta wear shades" is part of the lyrics in the song "Future's so bright" by Timbukt 3. Their music video was made available on the website and the music was used in various events and coaching sessions as positive inspiration. 


The first drafts of the website. It was comprehensively built up with story building and fact sharing around the subject of coaching, psychology and leadership training. 

People publishing their versions and covers of the song could be found on Youtube and some of them were used as inspiration. Here is one example side-by-side with the original.

Left: Rupin, Big Squeeze Production |  Right: Timbukt 3

Business cards with the bright potential in mind...

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