Case story: Bet you didn't know that the guy who designed the original Coca Cola bottle was Swedish? Well, he was.
The assignment for Coca Cola was not a very big one, but indeed very honorable at the time. Coca Cola Sweden was a client for a while and basically we produced story telling material about the original design and the bottle.
Coca Cola is an interesting brand story that dates back to the beginning of 1900...
The original bottle was designed by Alexander Samuelsson and patented in his name in 1915.
Below is a page with the story about the bottle and the importance of design as a competitive instrument. In Swedish unfortunately.