bertoft.com

You're looking at an independent business concept based on creative management within the field of communication. Enriched by highly motivated professionals from anywhere.
 

Our base camp is the Internet, the ambitions are global and focus is set on universal ideas that do good for humanity and for planet earth.

 

 We live to make global sense.

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Arne Ljungqvist Anti-Doping

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Fjällräven Polar

 

Start: 2003 and 2004

Case story: The spectacular 330 km dogsledding race, from Norway's coastline over the mountains to Swedish Jukkasjärvi. was to be filmed and I had the fortunate opportunity to be part of the film team.

 

We followed the contestants day and night from start to the finnish line. A documentary film was then produced and broadcasted internationally.

The route from Signaldalen by the Norwegian coastline over to Jukkasjärvi in Sweden.

The contestants were all beginners and some experienced their first ever dogsledding and mountain touring in winter time.

The contestants slept in tents, fixed their own food and the food for their dogs.

The contestants came from Australia, Belgium, Denmark, Finland, Germany, Italy, Netherlands, Norway, Sweden and Switzerland.

The dogs are doing a powerful job by pulling all the weight... and then sleeping outdoor.

Creds:

Client: Fjällräven Polar

Filmteam: Matiné Film & Television managed 3 teams following the race.

Bertoft: Reporter and camera crew member.

 

Photo above: Fjällräven