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The Law For Nature

Start: 2022

Case story: The foundation Ecocide Law Alliance wished to gather conscious businesses in a community in order to influence on local and international politicians to move faster with the establishment of and ecocide law. Their desire was to find a positive vibe and a positive pragmatic vision instead of the negative vibe built into the word "ecocide". The Law For Nature became the answer for the new "platform and campaign"...


The introduction was performed on stage by the CEO of the Swedish sports/adventure gear brand Houdini, Eva Karlsson. 


Eva Karlsson, Houdini, opening up the curtain for the campaign to be...a truly valuable cliffhanger delivered by a true leader and change maker.


A new supporter, Eva Karlsson with Elin. Bergman, Cradlenet (Circular Economy Queen Of Sweden). Launching a No-Brainer for the sake of Mother Nature may sound obviously easy, but we are humbled in front of the paths ahead and will value every single company, organization, and individual who chose to actively support the idea of a fifth international crime and take on the task to inspire the politicians on their market to speed up the decision making for its establishment.


Idea and concept: Bjorn Bertoft
Producer: Bertoft
Team: Niclas Ihrén and Jon Bäcklund

Partners: Matters Group, Azote Communication

Client: Ecocide Law Alliance Foundation

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