The Beach Party Agenda
Case story: In 2015, when the Agenda 2030 was signed by 196 Heads of State I decided to help the United Nations by making their new 17 Sustainable Development Goals reach out and into young peoples minds and hearts.
A sun, wind and water salute
I started by reading the Agenda 2030, the 17 goals, the 169 sub-goals, the more than 11.000 words and the 100.000+ characters. I believe I was one of very few outside the UN who did read them.
I was flabbergasted by the bold dream painted in those goals. But I thought that nobody would read it. How are the United Nation going to get people to understand how valuable this document is?
So, I started re-writing the 17 goals into short tweets instead of the massive and long original document. Then we arranget beach parties as a platform for knowledge sharing – lika an out-door, chill version of TedTalk. With short speeches while saluting the eternal energy sources we love – sun, wind and water.
We went on tour around the world, our message is still alive and will continue to be so until 2030. IRL and online in various formats.